Beyonce and Adidas announced a new partnership yesterday. Beyonce will design her own signature line of footwear and apparel. She is also re-launching her athleisure brand Ivy Park with Adidas.
“This is the partnership of a lifetime for me, Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
Adidas teamed up with Kanye awhile back and even stood with him through his “slavery was a choice” rants on TMZ.
Rumor has it that Beyonce turned down Reebok offer because of lack of diversity on staff.